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What's With the Sucker?

tootsie-roll-pops-300x202When my wife and I started up this part of our company 20 years ago, the two of us did it all – orders, receiving, warehousing, billing, packing and shipping. In the middle of a long workday, my wife unwrapped a Tootsie Pop. I asked for one myself, thinking a little sugar fix would help get me through the afternoon. While we were working and enjoying our suckers, my wife got a bright idea – what if we snuck a few Tootsie Pops into the tube that holds the fabric, for our customers to enjoy?

I wasn’t convinced. It would be a waste of money, and some customers might not appreciate the candy or even find it. We argued back and forth for a few days, and then my wife did what she wanted to do and didn’t bother to tell me.

A week later, I was taking phone orders and a customer, before hanging up, said, “I want to thank you for putting those Tootsie Pops in the fabric tube. You just made a very miserable day turn great and put a smile on everyone’s face in the workroom.”

I started to stammer and stutter, and then said, “My pleasure.”

Well, the rest is history, and we now spend $12,000 each year on Tootsie Pops to brighten everyone’s day. Our customers love getting them, and some of the stories I’ve heard about those suckers would have you falling on the floor, laughing.

The moral of the story? Do what your wife tells you and don’t fight the system!

Ralph

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